How to Advertise Your Business on Facebook in Nigeria (2024)

Last updated on August 3rd, 2023 at 12:27 am

In today’s business world, social media platforms have become the commonplace for online marketing. Many firms are taking advantage of these platforms’ power to achieve a wider reach and connect more customers. Facebook is the best social media tool for promoting their business among the countless options accessible. Are you thinking about running Facebook advertisements for your company? There are several ways to get started with Facebook advertising in Nigeria, and this article will bring you through each one.



Below are the fundamentals of using Facebook to promote your business in Nigeria this 2024.


The very first step is to set up a Page on facebook. It’s nothing to be concerned about; it’s a simple and free procedure. This page is essentially a free public profile for your local business, brand, or product that you may establish. The Page, like your own Facebook account, can be used for a variety of business objectives. This includes using status updates, links, photographs, and videos to promote your company or products.

It’s critical to create a Facebook business profile for your company right now if you don’t have one already. This is crucial since Facebook Ads can only be linked to your business page. Creating a Facebook page for your business is quick and straightforward. Open Facebook on your dextop and look around.


Anything you want consumers to do when they view your ads is your marketing objective. Facebook has a variety of advertising options to help you achieve your company’s goals. You can build advertising that attract people to visit your website if you want to display it to those who are enthusiastic in your business.

Find a suitable Facebook advertising objective that is appropriate to you, regardless of your marketing goal. Your campaign goals will vary as your company expands. Your efforts may begin with a focus on promoting consciousness and attracting new clients. Later on, you can try to persuade individuals to buy something or register for an event.


The very next stage is to figure out who your genuine clients are. For an effective Facebook Ads campaign, this is a critical stage. With millions of Facebook users worldwide, it’s vital that you only target individuals who could be interested in your product. Fortunately, Facebook provides a variety of targeting possibilities. This choice will assist you in locating the ideal niche.

The Facebook audience targeting option makes it possible to reach out to users depending on their demographics, geography, interests, and behaviors.


Facebook advertising isn’t only confined to the Facebook platform. It hinges on the goal you set for your ad when you create it. Your advertising will display on Facebook, Instagram, Audience Network, and/or Messenger as a result of this.

It’s crucial to establish who your target audience is before choosing a platform. You should also be aware of the types of content that would best engage users on the platforms.

You do have choice of allowing Facebook show your advertisements in places where they’re most likely to perform well or manually selecting where your ads appear when you generate them.

“Placements” are the locations where your adverts are shown. You can place your advertising in precise places and columns on the website or app using placements.


The following step is to determine how much you’d like to spend on your Facebook ad. You can set a budget for the day or for the long haul. If you really want to schedule your ad in the future or go live straight away, the next step is to specify the start and finish dates.

The advanced budget options allow you to go into great depth about how you wish to spend your money. Keep in mind that scheduling your ad may be the most cost-effective method to spend your ad budget. Since you can simply deliver your ad when your main demographic is most certain to be on Facebook, this is the case.


When developing your Facebook ad, keep in mind that everything was in order. Choose the correct headline or text-copy, add a relevant image, and include a link to your website (optional). The latter is a link you will like users to be redirected to when they click on your ad.

Make your advertising bright to assist you design successful ad creatives that will fetch you clicks at a reduced CPC. This grabs the attention of potential customers right away. Your core value proposition should as well be included in the ad image, so that consumers can read it as soon as they see your ad. We recommend that you utilize the correct picture size (1200 x 628 pixels) for your ad creatives to look excellent on all devices.


The evaluation phase in using Facebook advertisements to promote your business is to review your ad before launching it. This allows you to double-check that all is in working order. This also assures that none of the processes you presently perform are incorrect.

It’s time to actually publish your ad after you’ve crossed all of your t’s and dotted all of your I’s. Please keep in mind that all ads must go through the Facebook approval process. This is to ensure that marketers are only advertising the types of ads that are allowed under Facebook’s Ads Policy. You will be notified once your ad has been reviewed and approved. The final step will be to use Facebook’s Ads Manager to track your ad’s performance.


Many Nigerians have recently become interested in social media. As a result, it is the best place to start a business.

Using Facebook to connect with your customers can be an extremely effective marketing strategy for your company. This sort of advertising necessitates a little or non-existent financial expenditure. It provides you with a large audience as an outcome of it. As a result, it’s an excellent advertising option for firms with excellent products and services but little resources.

Nigerians use Facebook in droves, with over 26 million active users each month. The platform is mostly used by users to socialize with their friends and family. With all of this going on, it’s impossible to go astray with Facebook ads. To draw your viewers to your adverts, everything you need is a smart plan.

This post covered all you need to know about using Facebook to promote your business.

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Oluchi Chukwu

Oluchi is a seasoned Information blogger, content developer and the editor of Nigerian Queries. She is a tech enthusiast who loves reading, writing and research

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